Shark Luxe Family
SharkNinja’s Shark Luxe family is their premium colorway line, deep tones with metallic gold and brass accents across the stick vac and the robot vac. They came to us for the whole spot: CG, editorial, sound, end to end. So we shot a vacuum like a car.
The Look
SharkNinja usually shows product straight: clean, bright, literal. We pushed the other way. We took the CG models of both units and lit them like luxury goods, deep and moody, the color and the metallic trim doing the talking. The brief wanted premium, so we built premium: closer to a car commercial than a product demo.
The Light
The whole thing lives in how it’s lit. We treated each unit like a monolith and moved light across it the way you would on a car, gobos raking the surface, highlights traveling the metallic accents, contrast pulling out every trim and badge. The camera moves slow and deliberate. It’s the grammar of an automotive spot, applied to a vacuum.
End to End
CG renders of both the stick and robot vacuums, the full edit, and the sound design, all of it ours. One studio, the whole spot, from model to final mix.
