Flex Flame Sizzle
SharkNinja needed a launch film for the Ninja FlexFlame grill, finished in time to hit Home Depot for Black Friday. The catch: one week, start to finish. Rocket Lab took it from CAD file to delivered spot in seven days.
The Turnaround
Seven days, concept to delivery. We handled all of it in house, concept, direction, animation, lighting, materials, and render, and turned a raw CAD file into a finished broadcast spot fast enough to make the retail window. The kind of timeline that usually breaks a project; we built the whole thing and shipped it. Zelig Sound handled the sound design.
Inside the Fire
The product was still in manufacturing, so there was nothing to photograph. CG wasn’t a style choice here, it was the only way to show the grill at all. We used that. The spot dives through the grill the way a real camera never could, into the fire box, down among the burning pellets, close on the smoke and the sear, premium views that sell the product from angles that don’t physically exist. A constraint became the hook.
