Coca-Cola Soul Blast
Soul Blast was Coca-Cola’s tie-in with Bleach, the action anime, for the premiere of Thousand-Year Blood War. New Holland Creative wanted the cola to move like the anime felt: high-energy, kinetic, alive. The brief was control, fluid we could shape frame by frame to land alongside hand-drawn cel animation.
Shaping the Fluid
Liquid simulation usually does what physics tells it to. This needed to do what the edit told it to. We built a fluid system controllable enough to direct, crashing waves, macro droplets, a camera punching through a wave and into the bubbles, every beat shaped to hit the energy of an action sequence. The cola had to feel photoreal and delicious while moving with the intensity of a Bankai. We could place every wave and burst exactly where the cut needed it.
Real Meets Drawn
The spot blends our photoreal fluid with the production’s hand-drawn cel animation, two visual languages that don’t naturally sit together. The fluid work had to hold its own next to 2D anime without either feeling pasted on. We shaped the simulation to move with the rhythm of the animation, so the real and the drawn read as one high-energy world.
