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Audible / Entertainment Marketing

The Sandman Act II

Audible’s Sandman is Neil Gaiman’s mythology of dreams, a world where things that feel permanent are made of something that shifts and dissolves. Gravillis brought us in to build a trailer for Act II that lived in that tension: monumental, but impermanent. Everything in the spot is sand.

The Figures

We built the characters as statues, towering and still, the kind of forms you’d expect carved in stone. Then we made them sand. Every figure is a particle system, assembled grain by grain and ready to come apart the same way. They hold their shape just long enough to feel iconic, then the wind pulls them apart and the same particles rebuild into the next character. It’s a loop of construction and collapse that mirrors how the Sandman’s world actually works: nothing holds, everything reforms.

A towering figure formed entirely from sand particles

The System

The whole spot runs on one tool. We built a sand simulation that could assemble and destroy on command, art-directable enough to hit specific silhouettes and transitions but loose enough to feel organic. The same system builds every figure, drives every disintegration, and carries the particles from one form to the next. One material, one behavior, the entire piece.

A sand figure dissolving into wind-driven particles
The Sandman Act II — still 1The Sandman Act II — still 2The Sandman Act II — still 3The Sandman Act II — still 4The Sandman Act II — still 5