DEXTER Branding TOolkit

Our engagement with Showtime’s “Dexter: New Blood” series provided us with the unique opportunity to delve deep into the world of television branding. Our team collaborated closely with the Showtime marketing department to create a comprehensive branding package that reflected the dark and thrilling nature of the series.

At the heart of our branding efforts was the creation of the main logo, meticulously crafted using Houdini FX. By combining cutting-edge CG and practical effects, we sculpted a digital ice logo that perfectly encapsulated the series’ chilling atmosphere. This striking logo set a compelling tone for the entire branding suite and became a key element of the show’s visual identity.

Our partnership with the Showtime marketing team was instrumental in ensuring that every aspect of the branding resonated with their strategic vision, ultimately delivering a branding experience that was both cohesive and evocative of the icy world of “Dexter: New Blood”.