WARNER BROS RECORDS

GTA - "Red Lips" Music Video

We worked alongside the ultra talented Mr. Dvice to create this fun animated piece for GTA’s new single “Red Lips”.  Read a bit more about the project and some insight from the director behind the production below the video.

The ”Red Lips” video project was a really fun production. I took what I had developed with our street style characters and loose lettering and brought it to life through working with an incredible team of animators to build out a true visual story around the music, the lyrics, and the underlying legend of the goons. As the music turns up, so do they. You see the waves of goon infection spreading like electricity through the stage, venue, and crowd. Everything coming unglued then back to reality. Repeat. Seeing my characters traditionally animated into some LSD dosed pud- dles is so cool to me. It is something that I have wanted to see for so long and its so cool that I get to do it on project for a banger. When I drew out the illustration frames and samples on the Wacom Centiq Touch for the all the goons in this video and the lips, clearly inspired by Sam Brunos, I couldn’t have imagined the final cel animations so be so epic. – Mr. Dvice // Director

Mr. Dvice approached long time collaborator Rocket Lab with an ambitious concept for the “Red Lips” music video. The concept would require a team of editors, compositors, and animators to be working around the clock to transform live action footage into a colorful and animated “Goon World”. The team at Rocket Lab was ready for the challenge. With over 180 VFX shots requiring rotoscoping, tracking, and animation, the team at Rocket Lad had a long road of them.

The team used a variety of tools and software in the post production process but relied heavily on the Adobe CC Suite. After Effects CC was used for animation + compositing and Illustrator CC was used for all creation of artwork. Cel animations were completed using a variety of techniques and software including Flash, Toon Boom Studio, & Photoshop CC. In the end, the team had created over 2 minutes of animation and completed hundreds of VFX shots, all within a three week timeframe.